The fundamental mission of justwine.com is to bring you really good quality, interesting wines that you would not readily find in the high street supermarket or at your local off licence.

As a consumer, there are plenty of labels in the market for you to choose from if you are willing to purchase wine that has been produced in a factory as opposed to a vineyard.

We believe that true wine is made in the vineyard; this is not to say we are against technology - quite the opposite because we know it is a very important part of modern viticulture - but there should be a balance between modern and traditional winemaking techniques.

Each year the seasons vary in the vineyard, which means that each year nature works a different magic in the grapes. This is what we believe defines the world of wine; the subtle difference between vintages is what makes this a fascinating industry to be in.

We bring you wine with the total belief that you the customer are getting the best possible wine in terms of price and the most important thing quality.